Senior Officer Performance Marketing

Job Details

Key Accountabilities of the role:

  • Manage the development & maintenance of Gen-Y online presence
  • Develop & implement pages and microsites for entities and initiatives (e.g. Events, deals, e-commerce offers, etc.)
  • Designing & broadcast of email and SMS campaigns
  • Search engine optimization implementation and tracking
  • Designing the website’s visual imagery and ensuring it is in line with company branding policy or requirements; testing online assets to ensure they are working
  • Managing online advertising campaigns across programmatic, display, search and other direct-response channels to achieve campaign goals as agreed with line manager and relevant business unit
  • Manages relationship with external advertising & technical vendors for all Gen-Y related campaigns
  • Responsible for collecting & maintaining all digital marketing campaign QA / QC documentation

Specialist Skills / Technical Knowledge Required for this role:

  • An understanding of online advertising landscape include: Paid Search, Aggregators, Programmatic, Display Ads, Engagement Ads, Rich Ad formats, social media listening tools, web analytics, etc..
  • Skills/Qualifications: JavaScript, JQuery, HTML, HTML5, CSS, CSS3, Basic Web Programming Skills, Teamwork, Verbal Communication, cross-browser compatibility, Web User Interface Design (UI), Object-Oriented Design, Multimedia Content Development etc.
  • Software: Web Editing applications, Angular JS, Adobe CS, expertise on JOOMLA, WORD PRESS, and other CMS applications. UX/UI Development experience
  • In-depth knowledge of Digital Marketing operations including UX / UI Content marketing, advertising, E-Commerce, Usability.
  • An understanding of the principles of design for digital communication
  • An understanding of the fintech ecosystem in general and payments & marketplaces in specific.

Previous experience:

  • Online & Direct-Response Marketing experience
  • Experience in technical development & new implementations