Job Details
Role Purpose:
This role is pivotal to drive customer-centric strategies and optimize the Banks offerings across segments with a view to cater to the diverse needs of client segments across the value pyramid.
The candidate will lead a team of skilled professionals in analyzing customer data, identifying market segments, and developing best in class segment value propositions, including the execution of marketing strategies to enhance customer engagement, bank product/service usage & loyalty.
Develop & maintain a customer value proposition across segments. This includes banking products, services as well as lifestyle benefits, customer engagement (events, newsletters, surveys, etc).
The key focus of this role will be to grow the retail bank’s customer numbers, customer revenue & PPI across the various segments.
Qualification and Skills
- Degree in Business, Marketing, Finance, or a related field; a master’s degree is a plus.
- A minimum of 15 years of experience in customer segmentation, data analytics, or related roles within the banking or financial services sector.
- Proficiency in utilizing data tools to drive informed commercial decisions.
- Exceptional leadership and team management skills.
- Excellent communication and presentation abilities.
- Results-oriented mindset and a track record of driving positive business outcomes through customer segmentation.
- Understanding of marketing dynamics including demographic factors, competitor products and services
- Experience in dealing with, and managing third party service providers such as benefits aggregators, financial and lifestyle content providers, corporate gifts & events, etc.
Apply
To apply for this job email your details to deepa@searchpoint.ae